PRWeb Extends Premium Analytics to all Customers

All PRWeb Customers will now have access to the full range of PRWeb analytics in each of the distribution packages to understand the reach and value of each of their news releases

Measuring the return on investment (ROI) is becoming increasingly important in this economic climate. By offering premium news release analytics to all customers, we can increase their ability to measure ROI without increasing the cost Our customers will have an enhanced understanding of where their release appeared online, how many times it appeared, how many people read their release and to see the true reach and value of each release.

Lanham, MD (Martindale-Hubbell® Newswire / PRWEB) June 2, 2009 -- PRWeb, the leading online news distribution service, today announced that it will provide its customers with premium analytics for each release distributed through the service. All of the four distribution packages available through PRWeb will now include the full range of PRWeb analytics to allow customers to see the reach and value of their online news release.

PRWeb

"Measuring the return on investment (ROI) is becoming increasingly important in this economic climate. By offering premium news release analytics to all customers, we can increase their ability to measure ROI without increasing the cost," said Jiyan Wei, director of product management at PRWeb. "Our customers will have an enhanced understanding of where their release appeared online, how many times it appeared, how many people read their release and to see the true reach and value of each release."

Each distribution package allows customers to:

Track the impressions of a news release Determine the number of people who read a news release View their readers by geographic location Compare the impact a specific release to other releases they have sent Evaluate how different features and message affected the visibility of their news release

PRWeb a pioneer in direct-to-consumer distribution, search engine optimized press releases and multimedia news. News releases are distributed through search engines, RSS feeds and directly to tens of thousands of journalists and editors through e-mail. Through partnerships with prominent news outlets like the Associated Press, Yahoo! News and AOL, PRWeb news releases are available to an online audience of more than 70 million unique visitors in the United States alone.

About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution. PRWeb, located in Ferndale, WA, is a wholly owned subsidiary of Vocus, Inc., a leading provider of on-demand public relations management software. For more information please visit www.prweb.com.

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 3,500 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.

This release contains "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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